The raw material that defined the industrial revolution was the beginning of what is now a third generation tradition for Ugo De Rosa and his family. The tensile strength of steel and its ability to withstand the rigors of the road and the elements creates a timeless reverence for steel frames that supersedes fashion and trends. The innovations in steel frame building are brought to us in the beauty of the welds, in hand worked joints, in Tig and brazed welds. The care required in the creation and development of a De Rosa steel frame allows us to describe them as daughters from the heart. De Rosa steel Bikes: Nuovo Classico, ÂGÈ, Corum, Neo Primato.